?LinkedIn is introducing more AI-enabled features for recruiters and job seekers, powered by Open AI’s advanced GPT technology. Microsoft is the parent company of LinkedIn and effectively controls Open AI, which recently made a big splash with its generative AI product ChatGPT.
We’ve rounded up articles from SHRM Online and other outlets to provide more context on the news.
Building Job Ads
Job posters provide starter information like job title, company name, workplace type, job type and location, and a draft description of an ad will be created for the poster to review and edit.
The aim is to help employers find qualified candidates more quickly and free up recruiters’ time for the more strategic parts of the hiring process. LinkedIn has begun testing the new functionality with a limited number of job posters, with plans to roll it out globally later this year.
(LinkedIn)
Profile Assistant
LinkedIn is using the same generative AI technology to help create or enhance users’ profiles.
Using the content already on a user’s page, the tool identifies the most important skills and experiences to highlight, and crafts suggestions to make the profile stand out, according to LinkedIn. This feature is being tested with some Premium subscribers and will roll out over the next few months to all Premium subscribers.
(LinkedIn)
Red Flags
There are questions and concerns about the ethical uses of generative AI right now—such as whether it should be made clear when it has been used in the process of creation.
In the case of AI-generated profiles used by recruiters to source candidates, some doubt could be sown about the “voice” of the person behind the profile, potentially leading a recruiter astray.
Is It Cheating?
There is a growing concern among hiring and recruiting professionals that job candidates are using the artificial intelligence tool ChatGPT to game the interview process by having it write cover letters and help practice answering complex questions.
Should HR leaders be concerned that ChatGPT could intensify candidate fraud?
ChatGPT 101 for HR Pros
HR professionals will still be needed to narrate to ChatGPT what they want to create. We will still need smart, sharp, driven HR professionals who know what they’re doing. You just won’t be the one doing the creating—which will allow you, individually, to do much more.