Blogging in the workplace: Is your company prepared?

An estimated eight million American adults publish their own web logs, or
“blogs.” These are online personal diaries in which the
authors spout opinions on current affairs, politics, sports, or any number
of other subjects, often under a pseudonym. You might not think people
would be interested in reading a stranger’s web site, but blogs can
be powerful communication tools — they are read by some 32 million
people.