![](\"https:\/\/www.personneltoday.com\/wp-content\/uploads\/sites\/8\/2024\/12\/shutterstock_2167581313-2.jpg\")
<\/p>\n<\/p>\n
<\/div>\nYes, yes, a strange headline, but it will all make sense in the end. In this week\u2019s lighthearted look at the world of HR, Adam McCulloch hears news of a remarkable new recruitment strategy and looks into research revealing how much we all waste time by doing things that don\u2019t involve working.<\/strong><\/p>\n There are few genuinely original ideas knocking around in 2024. But even those imbued with the sense that everything under the sun has been tried before may sit up and take notice of a new approach to recruiting people.<\/p>\n An, as yet unnamed, hygiene and health company has decided to ditch job boards and online listings and use toilet paper as its preferred medium for attracting the talented.<\/p>\n The toilet paper, freshly printed with the job advert, was then placed in the cubicles at Nottingham University. One dreads to think what kind of research may have taken place before this location was chosen, but apparently it was because \u201cStudents love something fun and different, so the ad spoke directly to the people they wanted to reach,\u201d says Guy Thornton, founder of Practice Aptitude Tests.<\/p>\n Thornton adds: \u201cThe beauty of this campaign didn\u2019t stop in the stalls. Students quickly took pictures and shared them online, causing a chain reaction of awareness.\u201d<\/p>\n At Personnel Today we quickly decided we had no interest in seeing the pictures.<\/p>\n As Christmas approaches it can be surprising how some companies fall into the Scrooge trap, in this case by breathlessly revealing their study on how us humanoids \u201cwaste time\u201d by not working.<\/p>\n Haypp Group have conducted research uncovering just how much extra holiday employees are gaining while at work. The biggest time wasters were:<\/p>\n Markus Lindblad, from Scandinavian-based company Haypp, said: \u201cWe conducted this research to find out who the biggest time wasters were in the workplace, and it\u2019s been shocking to see how much additional holiday time some people get.\u201d<\/p>\n The Personnel Today office at this point collectively queried the word \u201cshocking\u201d (as well as questioning the science behind the findings). Is it shocking that people, for example, talk about the weather? Where\u2019s Markus been all this time?!<\/p>\n Some of us took umbrage at his next remark: \u201cAnd, in true British fashion, the second biggest time wasters were the tea makers, who gain an additional eight days of holiday each year.\u201d Someone immediately pointed out, between slurps, that making tea for lots of other people actually saved time.<\/p>\n Markus continues: \u201cIt\u2019s also been interesting to see that a large proportion of UK smokers are still gaining some extra time away from work to enjoy a cigarette, with some wasting 20 minutes or more every day. A great smoke-free alternative that can be enjoyed from the comfort of people\u2019s desk or place of work is a nicotine pouch.\u201d<\/p>\n Haypp, in case you were wondering, is a supplier of nicotine pouches and vapes. Sigh. Well, it\u2019s a creative approach to sales.<\/p>\n Given his concern about people wasting time, Markus would surely find the advent of \u201ctoilet cubicle recruitment\u201d to be admirable. It\u2019s Christmas, Markus, wipe away your fears.<\/p>\n
\nMake some tea, get extra holiday!<\/h2>\n
\n
Latest HR job opportunities on Personnel Today<\/h2>\n