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<\/div>\n\u200bA new study finds that nearly 30 percent of the youngest professionals in today’s full-time workforce are seeking jobs in sales, account management, marketing or advertising. And depending on their work experience, these job hunters are looking for average salaries anywhere from $55,000 to $83,000 a year. <\/p>\n
Those are two of the key takeaways from a review of job searches in June and July 2023 on the Fetti career platform, which caters primarily to Generation Z job seekers pursuing white-collar careers<\/a>. Generation Z is generally defined as people born between 1997 and 2012, who are expected to make up 30 percent of the U.S. workforce by 2030<\/a>.<\/p>\n What Are Generation Z\u2019s Job and Salary Expectations?<\/p>\n Based on data that Fetti supplied to SHRM, the five most desired positions among Generation Z job seekers are ones in:<\/p>\n But while those jobs turned out to be the most popular, they’re not the ones with, on average, the highest minimum salary requirements. Jobs in software engineering take the top salary spot in Fetti’s study for Generation Z workers across three categories: no experience, one to two years of experience, and three to four years of experience.<\/p>\n Here’s the salary breakdown for would-be software engineers in each of those three buckets: <\/p>\n According to Fetti’s data, the lowest hoped-for salaries are:<\/p>\n For jobs in the most desired category\u2014sales and account management\u2014the minimum salary requirements range from $55,000 to $83,000. In marketing and advertising, the second most desired category, the range is $56,000 to $72,000.<\/p>\n Fetti noted that some job seekers in the study might have lowered their salary preferences to boost the number of openings that popped up in their searches.<\/p>\n Is Generation Z Obsessed with Salary?<\/p>\n Sam Chen, founder and CEO of Fetti, said the study shows the salary expectations for members of Generation Z<\/a> aren’t unrealistic. Across the board, anticipated salaries rose in tandem with job seekers’ work experience.<\/p>\n “There are many articles discussing how Gen Z is salary-obsessed, but the job searches on Fetti tell a different story,” Chen said. “Surveys asking Gen Z what their dream salary is often depict Gen Z as a generation of hopeless idealists, doomed to never achieve their dreams. While Gen Z might dream, their actions are rooted in reality.”<\/p>\n\n
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